Had the pleasure of working on products for the Nintendo brand for a time. Nintendo DS, the first gaming console where you control the action with your finger, being one of them. We also shot a handful of spots with Aaron Ruell where nothing happened...which was the point, and why you should carry a Nintendo DS close to your person. We shot a number of other spots for specific game releases on different Nintendo consoles.

(Work performed while under contract at Leo Burnett in Chicago.)