When the Hoosier Lottery became privatized and led by new management, one of the first calls to order was a rebrand of their existing identity. A project like this doesn't come up every day so I was eager to get started. I wanted to do something simple, energetic, and colorful that would bring some life to the otherwise drab confines of supermarkets and quickie marts. While they ended up going in a more conservative direction, they did pull some of the elements from these proposed marks and use them for the brand relaunch campaign.


(Work performed while under contract at MSK.)