I was excited to be asked to rebrand the identity of a digital agency in the Milwaukee area. A merger of two separate companies, Crescendo Collective specializes in digital business-to-consumer and business-to-business arenas, creating digital strategies, online experiences and more. They wanted a strong mark that represented the blue-collar hard working culture of the Midwest while also creating something visually that signifies they can rise to any challenge. We were both happy with the result. (I love it when that happens!)