POMP & PAMPLEMOUSSE GRAPEFRUIT IPA
Another flagship release, Pomp & Pamplemousse has become an early favorite of this brewery. The grapefruit is subtle but the flavor is not. Coming in at 7.0% ABV, this IPA has Imperial status and a grapefruit snake conjuring queen to represent its power. I had fun with this one.
Working with George Bregar, the owner and brewmaster, we came up with an approach for the branding of his beers that we both had a lot of love for. Make them approachable and fun while eliciting a visceral sense of flavor and tone. Often times accomplishing this by illustrating characters in a whimsy-noir style.