KINSEI - COLORS THAT RUN
The Asics Kinsei is the most colorful running shoe on the market. So when an assignment comes along to promote it, there really isn't any choice (unforgivable pun aside) but to run with that fact. Working with an incredibly talented group of designers and writers at Vitro Agency in San Diego, we created a visually explosive and colorful campaign that garnered a lot of attention.
(Work performed while under contract by Vitro in San Diego.)